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Sunday, 14 June 2009

My google adwords experiment guide

Hey guys,

I have been easing myself gently into Google Adwords this year. I have heard a lot of horror stories about it, hundreds of dollars being wasted etc.

So I have been fairly careful with my money and trying to streamline the keywords that I have been using. I soon discovered that Adwords is not cheap, most of my clicks have been around the £1 mark which seems a lot to me.

Anyhow last month I started making regular sales but as the source of those sales are also one of my strongest organic traffic keywords, I was not sure if I was getting the sales from my organic traffic or for paid Adwords.

So I thought I would let my Adwords balance expire for a couple of weeks just to see what happened. Sure enough I have not had a single sale since my Adwords campaigns expired. Could be coinicidence?

So I have just re-enabled my Adwords with a few more keywords and I am now running three different Ads.

I will let you know how I get on!

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